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INDUSTRIAL MANUFACTURING · CANADIAN COMMERCIAL ENGAGEMENT

Static site and headless CMS replacing legacy WordPress for a polymer-processing leader

Client Ontario-based industrial polymer-processing equipment manufacturer

Replaced a long-running legacy WordPress site with a static-rendered Hugo build backed by Strapi, eliminating the WordPress security exposure while putting day-to-day content control in the hands of the client's marketing team.

Measurable outcomes
  • Cut full-page load time by 71% versus the previous WordPress build

  • Eliminated the vulnerability surface area of dozens of legacy WordPress plugins

  • Marketing team now publishes updates in minutes through a headless CMS instead of opening tickets

Challenge

The client had been operating a WordPress site that had been stable but slow, costly to maintain, and exposed to the recurring plugin-vulnerability cycle that defines that platform. They wanted to keep marketing autonomy while removing the security and performance debt.

Approach

  • Migrated content into a structured Strapi schema, normalizing inconsistent fields from the legacy site
  • Built a static-rendered Hugo front-end deployed to a CDN with a sub-second time-to-first-byte
  • Implemented role-based authoring workflows in Strapi so marketing controls publishing without developer involvement
  • Decommissioned the WordPress server and migrated DNS with no perceptible cutover window

Result

  • Page load times dropped from 4.2s average to 1.2s on the client's lab connection
  • Marketing publishes 3–5 content updates per week without developer involvement
  • Annual hosting and maintenance cost reduced by approximately 65%

Static-first architectures with structured content management map cleanly onto Government of Canada departmental sites and public-information portals that need to be fast, accessible, and easy for in-house teams to maintain.

References

Named client references available under NDA to qualified contracting officers and prime contractors on request.

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